Naturally, don’t just invent a logo on the fly if you’ve never used one before. Much like typography, using shapes and logos in your lower thirds helps solidify your brand identity. Unless you’re making something super long for comedic effect, keep it snappy to hold people’s interest. Bear in mind the length of your text, too. If your channel or brand has a specific style, think carefully about what kind of font you’ll use. There are a few golden rules to follow for making top-drawer lower thirds.
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Another thing you need to establish is the mood – music can help you do that. If you’re unsure about the length of your lower third, time how long it takes you to read the whole thing twice – or two and a half times, according to scholars and film schools! This gives the viewer enough time to absorb the information, but doesn’t stick around long enough to become distracting or annoying. How long should lower thirds last?Īs a rule of thumb, lower thirds should last between three and six seconds. Even in the middle, if you’re a real maverick. However, you can put lower thirds at the top of the screen if you wish. The name ‘lower thirds’ refers to the lower third of the screen, which is where they are traditionally placed. Here’s an example of lower thirds from Epidemic Sound ambassador Josh Olufemii, during a video he made in collaboration with Adobe and Epidemic Sound. There’s no voiceover saying ‘I am XYZ’ – the lower thirds do the talking, helping viewers keep track. For example, in a documentary, lower thirds will appear on screen when a new subject is introduced. Lower thirds are a mixture of text and graphics, telling the audience what’s up without explicitly saying. You’ll most likely see lower thirds in news broadcasts and ‘talking head'-style social content, but they also play a vital part in documentary storytelling. Lower thirds are the little pieces of information that pop up at the bottom of the screen, usually in the corner. But what are lower thirds, can you get them in Premiere Pro and After Effects, and how difficult are they to use? What are lower thirds used for? Lower thirds are used in reality TV, vlogs, the news and pretty much any ‘talking head’ visual content.
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